News 03.09.2025
Norevo enhances traceability with Intertek´s HoneyTrace blockchain platform
Norevo GmbH, as a global supplier of high-quality honey and natural ingredients, is proud to announce its adoption of HoneyTrace, a blockchain-based traceability platform developed by Intertek, a leading total quality assurance provider to industries worldwide. This innovative solution reinforces Norevo’s commitment to transparency, authenticity, and quality across its honey supply chain.
Strengthening Trust Through Technology
Honey is one of the world’s most natural and cherished products yet ensuring full traceability from hive to jar remains a challenge due to the complexity of global supply chains. By integrating Intertek’s HoneyTrace, Norevo takes a significant step forward in enhancing transparency and accountability at every stage of the process.
The HoneyTrace platform utilizes blockchain technology to securely document key data points, including:
• The identity and location of beekeepers
• Batch details and origin verification
• Quantity tracking and blending processes
• Test reports and quality assurance data
A Commitment to a Sustainable Future
"We’re at the beginning of our journey with HoneyTrace,” said Yuexin Liu, Sustainability Manager at Norevo. “We’ve started integrating the platform into our supply chain. Our goal is clear: We want to make our honey supply chain more transparent, traceable, and responsible at every step.”
This development aligns with Norevo’s broader sustainability and ethical sourcing efforts, responding to the increasing demand for greater accountability in the food industry.
“Transparency in honey supply chains is essential not only for ensuring product integrity but also for advancing sustainability and building consumer trust on a global scale,” said Olivier Coppey, President of Intertek Food. “Through our collaboration with Norevo, we are making meaningful progress toward a more transparent, accountable, and sustainable honey industry that delivers value to all stakeholders—from beekeepers to end consumers.”
Learn More About HoneyTrace
For more information on HoneyTrace and how it is transforming honey traceability, click here or visit Intertek´s website.
